climb-Lernferien are a preventive educational programme for children and young adults. For the recruitment of volunteer climb teachers, climb commissions us with a social media campaign. The goal: a modern, trendy image among the primary target group of student teachers. We developed the content strategy and the entire campaign look with animated key visuals, including merchandise, recruiting flyers and social media templates.

For the campaign, we develop the claim #endlichferien as well as concise campaign headlines with which we directly address the target group. The strategy focuses on differentiation from the previous branding and direct traffic generation via Instagram to the campaign’s landing page. Through the social media communication of the #endlichferien campaign we want to significantly increase the reach and the number of applications for the learning holiday offers from climb.