For the Hamburg Media School’s trade fair stand, we conceptualise and design a comprehensive graphics and stand concept for their appearance at OMR, which is realised by the trade fair and scenery builder SET IT ON.

In the primary design direction of the university’s new trade fair appearance, we consider not only colours and shapes and practical aspects but, above all, the special spatial conditions of the stand. Thanks to seven-metre-high ceilings and a location directly under the escalator, we can use the room’s depth and natural slopes to install an airy, oversized typography wall that integrates perfectly with the university’s CI. To match, we design an elaborate alum shelf that plays with different levels, hand-drawn merchandise and the HMS Boutique.

For the HMS Boutique at the HMS OMR stand, we are getting active support from artist Danika Arndt and artist Benjamin Stemmer, who will provide visitors to the stand with live-illustrated jute bags on all days.

We created the OMR trade fair stand for the Hamburg Media School in collaboration with the trade fair, object construction and scenery experts from SET IT ON in Hamburg. A team of specialists who could implement our creative ideas and visualisations perfectly and make them tangible thanks to their many years of experience, material expertise and machinery.