MA HEMP WEAR

For the sustainable Hamburg-based fashion label Ma Hemp Wear, we developed a content strategy and a puzzle feed with recognition value as part of a realignment of their Instagram channel. The brand’s new feed look stands out from the rest of the industry and brings a breath of fresh air to the social media look of leisurewear brands.

We can draw on a rich pool of professional shooting images from the label for the content design, which we augmented with a product and video shoot. The new feed look is also reflected in the new ad sets.