YIPPIE! RIEGEL

YIPPIE! Riegel from WEIDER Germany is low-carb, low sugar and high protein and so far only found in the fitness and bodybuilding sector. With the idea of making the bar more suitable for the masses, we give the brand a comprehensive relaunch. Although the packaging is set, we are changing the appearance all around and rejuvenating the brand.

Hand-made typography, appetizing colour worlds and the dynamic presentation of the bar in its break-up form create the strong key visuals of the campaign and finally decorate many city lights and large-format posters in Hamburg and the surrounding area. Together with our animation team from Second Left, we will also produce a film for the campaign launch.