Our answer: Yes. However, under the premise that the design creates identification, provides orientation for students, teachers and parents alike, and helps to give the school a recognition value. Why? Because education is in demand where the offer is convincing. In our view, branding for schools is, therefore, more important today than ever before.
Over the last few years, the education sector has steadily evolved towards individual ownership of the learning process. This fact has also significantly increased students’ and parents’ expectations of their educational institution. It is therefore becoming increasingly important for schools and universities to invest in their external image. It starts with the logo and ideally ends with a school atmosphere that authentically reflects the values and vision of the educational institution. To survive in the education market, they must therefore position themselves.